Marketing
New mobile advertising trend for 2022 – programmatic.
As many as 45% representatives of media houses in Poland believe that programmatic will be the leading trend in mobile advertising in…
Category: Marketing
How things get sold online — influencers, SEO, programmatic advertising, content measurement, and what the numbers behind each of them actually mean.
Marketing
Marketing and consumption of needs.
Digitalization and trends related to the pandemic outbreak have left a digital mark on companies, which have increasingly started to think about…
Marketing
Can content be measured? Report from Content Marketing Association Poland.
Marketing professionals have long been convinced of the importance of content that targets the customers of the brands they work with. Content…
Marketing
Why you should invest in a podcast, mobile has a voice too!
Recently, almost every now and then you can hear the word podcast in the background, although it is not at all a…
Marketing
Who are Polish TikTok users
TikTok quickly became the most popular application, which conquered most of the world markets. Experts note the analogy with Snapchat, which a…
Marketing
Google Maps – where success is located
As is by all accounts already known, e-commerce is a maturing tree with more and more ripe fruit growing on it. This…
Marketing
Mobile traffic increasingly important for websites.
Did you know that over 5.3 billion people in the world use smartphones, in Poland as many as 78% of adults use…