Mobile traffic increasingly important for websites
Did you know that over 5.3 billion people in the world use smartphones, in Poland as many as 78% of adults use them? This translates into the importance of mobile traffic on websites. It already outweighs the desktop traffic. How this translates into expectations for web services and how to accommodate mobile users? We answer.
Mobile-friendly website – why it matters?
The mere fact that more than half of Internet traffic is carried by mobile devices shows how important it is to adapt websites to their requirements. To put it simply: Currently, a site that is not responsive cannot hope to meet its objectives. Why? First and foremost, because:
- A website not adjusted to mobile will not be displayed properly to the users, which means that it will be closed at the very beginning. And this will translate into a high rejection rate,
- mobile traffic is one of the priority issues for Google’s algorithms. And this means that the website, which is not responsive, has no chance for good visibility in SERPs, and thus for effective positioning.
It is worth remembering that for several years now Google has been applying the “mobile-first indexing” principle, which means that the mobile version of a website is taken into consideration first when indexing it in the search engine. Therefore, if you make mistakes while preparing it, your chances for top positions in the rankings are actually slim.
How to adjust your website for mobile traffic?
The primary concern is the aforementioned responsiveness of the site. It must be designed so that also on mobile devices to provide users with full functionality. If the UX requirements are not met in this respect, the website creators will not get the desired reach.
You should therefore take care of:
- preparation of page layouts adjusted to various sizes of display screens,
- optimal size of objects, e.g. buttons – they can be neither too big nor too small,
- good typography, i.e. correct font sizes and type,
- responsive graphics,
- Thoughtful selection of backgrounds,
- using the possibilities offered by smartphones in the mobile version, e.g. connected with making quick calls or with navigation.
However, it is worth emphasizing that not only the responsiveness of the site is important in the context of mobile traffic. It is equally important to take care of the speed and reliability of the website display.
Hosting and mobile websites – don’t let yourself run into problems with website accessibility
To make your website successful, you need to take care of one more important element. It is reliable hosting. So what? One that provides uninterrupted access to the site and its high loading speed.
This is why more and more users are looking for alternatives for the most popular shared hosting. – Such a service means that the website goes on one server even with hundreds of others! Therefore, what is happening on the “neighboring” sites has an impact on the speed of loading such a site. – explains Radosław Karbowski, dhosting expert.en. – The biggest problem arises when the traffic on the website increases rapidly and the purchased hosting package is no longer sufficient. Then, the website may become inaccessible, thus exposing it to serious losses – adds.
A solution that may work in this situation is the Elastic Web Hosting service, which provides automatic scaling of resources. This means that they are allocated to the service according to the current demand, with no transfer limits.
Authorial algorithms used by dhosting.pl in combination with the use of LiteSpeed, LSCache and Redis as well as super-efficient NVMe drives ensure availability of the website regardless of the load. It is also important that a customer who decides on such a hosting service pays an annual subscription of 240 PLN net. For this price you get 1 GHz CPU, 2 GB RAM and 50 GB NVME. If it needs more resources – pays only for the ones that are actually used, as if he were using a “prepaid phone”. And that means no unnecessary fees or having to change the hosting package.
Good hosting is particularly important from the point of view of adjusting the website to mobile needs. Reliable service means that a user browsing on a smartphone – probably on the run and quite impatient – doesn’t have to wait for a tab to open. They get the information they need “here and now”, which – especially for business websites and online stores – is crucial for conversions.
In summary, mobile traffic trends have significantly raised the demands on websites. So if you’re looking to build valuable traffic to your site, make sure it’s responsive and hosted to “keep up” with current demands.