763 million transactions and over 10 million active users in 2021. – BLIK the king of payments
BLIK users completed 240 million transactions in the last quarter of 2021, and more than 763 million for the entire year. At the end of the year, 10 million people were actively using the mobile payment system. The total value of transactions in the fourth quarter amounted to 32.6 billion PLN, while the year closed with 103.3 billion PLN. BLIK is available to all mobile banking customers, there are 21.6 million active applications. The first 6 banks have provided their customers with BLIK contactless payments, already nearly 430 thousand. of people activated this function and made 2.8 million transactions by the end of the year.
The best quarter in the history of BLIK
In the last quarter of 2021. 240 million transactions were made, which is more than 70 percent of the total number of transactions. more than in the corresponding period of 2020. The largest number, 160.9 million, were e-commerce purchases. Online transactions account for 67 percent. of all BLIK transactions. According to estimates of the Polish Payment Standard, BLIK's share in all e-commerce payments on the Polish market already exceeds 70 percent. Already 5 percent. ecommerce transactions (7.3 million) were settled by global payment operators – BLIK users are more and more willing to use it to pay in foreign online stores.
The second most popular channel among users are BLIK transfers. Year-on-year growth in this category is 155%. The total number of transactions amounted to 39.55 million (compared to 15.5 million a year earlier). P2P transactions accounted for 16.5. of all BLIK users' activity. The possibility of immediate transfer of money from account to account, without the need to enter the bank account number is already offered to their customers by 13 banks.
In the last quarter of last year, transactions at traditional payment terminals were also very popular among BLIK users (which was also influenced by the fact that 6 banks made BLIK contactless payments available). 29.3 million of such transactions were made – it is almost 150%. more than in the fourth quarter of 2020.
Year-on-year in the last quarter of 2021, the number of ATM transactions increased by almost 50 percent. and there were 10.5 million of them. Withdrawals and deposits at ATMs accounted for 4.4 percent. of all BLIK transactions.
In the fourth quarter Poles made on average 2.6 million BLIK transactions every day. Record-breaking number of daily BLIK transactions – 3.7 million was recorded on Black Friday – November 26th 2021. The average BLIK transaction amount in the last quarter of the year was 136 PLN. The value of all transactions made with BLIK in the last three months of 2020 amounted to PLN 32.6 billion, which means an increase by over 70 percent. more than in the corresponding period of 2020.
10 million active users with further growth potential
At the end of the fourth quarter of 2021. BLIK was actively used by 10.1 million people. As active users were classified those who made at least one transaction each month of the quarter. For the first time this number also included those who made only BLIK transfers. At the end of the year, a record 21.6 million active mobile applications had the possibility to use BLIK.
– One third of adult Poles actively use BLIK, it is a great achievement after 7 years since the launch of the system. We still see great potential for growth on the Polish market. There are over 21 million banking applications registered in our system. We want almost every mobile banking user in Poland to use BLIK conveniently. We become a European leader in modern mobile payments, which gives us a solid foundation for international expansion. – says Dariusz Mazurkiewicz, President of Polski Standardu Payments, BLIK's operator. – Our ambition is for BLIK to become a European payment system engaging the users of European banking applications in the world of broadly understood ecommerce, contactless and P2P. – adds.
BLIK accelerates the contactless mobile revolution
In the fourth quarter of 2020 six largest banks made BLIK payments available on a mass scale. Customers of Alior Bank, ING, Millennium, mBank, PKO Bank Polski and Santander Bank Polska can already pay this way. At the end of December 2020, the service was activated by 428 thousand. Persons. In the last quarter of the year, they made over 2.8 million contactless payments with BLIK. Razy.
– We are very pleased with the first figures for BLIK contactless payments, almost three million transactions after only a few weeks of operation is a really great result for a brand new additional payment method under the BLIK brand. For comparison, in the entire first year of BLIK operations, we recorded one million transactions. You can see that today Poles are very used to paying by phone and they quickly adopt new solutions – comments Monika Król, Vice President of the Polish Payments Standard.
BLIK is the leader in recognition among payment brands
In the proprietary KANTARA (MDS Meaningful, Different Salient) methodology for measuring the strength of the brand (Brand Equity), the so called "Brand Equity", BLIKA was ranked first. In the Brand POWER index, BLIK gained 44 percent in the fourth quarter. (increase by 3 p.p. year to year), ahead of such brands as VISA (24%) and Mastercard (18%).), Mastercard (18% of all.), G-Pay (6 percent of.), Revolut (4 percent.) and Apple Pay (4 proc.). BLIK also has 97% of the total number of transactions. As many as 75% of the payment brands on the Polish market are recognizable. of those surveyed by KANTAR spontaneously identify BLIK as a payment brand.
– Users know and value BLIK primarily for its versatility and mobility. BLIK is a complete payment system. It can be used to pay at terminals – including contactless, in e-commerce, offers transfers to a phone number and the ability to deposit and withdraw at an ATM. – emphasizes Monika Król.– BLIK simplifies finances not only because of its versatility, but also because of the great experience it offers users. – adds.
The best year in the history of BLIK
In the entire 2021 BLIK recorded 763 million transactions. In total, users have already completed 1.5 billion transactions since the system was launched in February 2015. The value of transactions throughout the year reached PLN 103 billion (with 207.5 billion since the system's launch in 2015).
– 2021 is a special year for us. Transaction results from just one year can be compared to what was achieved in 6 previous years combined. BLIK is actively used by more than 10 million people, and it is widely available – in every bank that offers a mobile application. BLIK can be used everywhere – in all ecommerce, and thanks to the launch of contactless payments also in every terminal in the world which is adapted to receive this type of payment – he concludes Dariusz Mazurkiewicz. – What's more, the growth rate of transactions was as high as 80 percent. year to year, which shows that we still have a huge potential for further growth – he adds.
BLIK it is a common standard for mobile payments. The possibility to use BLIK in mobile banking applications is now available to practically all customers of domestic payment institutions offering mobile applications. The Polish Payments Standard (PSP) is responsible for the system development. PSP is constantly developing BLIK's capabilities to make the system as functional as possible for its users. The shareholders of the PSP company are: Alior Bank, Bank Millennium, Santander Bank Polska, ING Bank Śląski, mBank, PKO Bank Polski and Mastercard.